Why choose to Advance
Tired of hearing “Yes” but seeing “No”? Allow us to help you boost the success of your next change journey by tackling strategic, tactical, and operational challenges head-on. We shift the focus from mechanical acceptance to truly anchored solutions, empowering teams to become self-reliant in behavior change. By reducing frustrations and preventing escalating costs, we restore enthusiasm in the workplace.
Thanks to coliberate, we have been able to set a clear strategic direction and pragmatic approach for our change projects, providing a valuable boost to our digital transformation.
Gilliam - Head of Digital Strategy and Change
The key to succesful change
While our formula may appear mechanical at first, we view it through a more organic lens. At coliberate, we leverage our expertise in behavior change to guide the entire process in a people-centric and evidence-backed way. That begins as early as defining desired outcomes and shaping solutions, greatly reducing the need for forced adoption measures later.
Ultimately, this formula proves that change and adoption aren’t “fluffy”. They’re inherently purpose- and outcome-driven, perfectly aligning with our mission to make a meaningful impact.
Our structured and proven approach
In our view, implementing something new within today's context is essentially a transition process, involving multiple changes across diverse target groups. These groups not only need to act differently - they also need to think and behave differently. Achieving this requires more than simply applying another change framework.
We offer no 'holy grail', but rather a structured, proven approach enriched by behavioral design principles and expert knowledge of human behavior. Our method comprises three clear steps that we'll undertake together, carefully adapting each one to your specific needs, taking into consideration your time, budget, scope, and internal capabilities.
Insights that matter
We begin by gaining insights that truly matter. We dive deeply into your current situation and clearly define where you're headed. This involves understanding previous initiatives, identifying successes, gathering stakeholder perspectives, clarifying the underlying 'why', assessing timelines and impacts, and recognizing concurrent projects.
Next, we put everything into the 'change cooker' to create an impactful plan. It may look visually impressive, but content is key. It will include essential milestones, clear deliverables mapped onto real people in your organisation, targeted interventions to embed the change, and checkpoints to measure progress effectively.
Plan for impact
Implement for success
The proof of the pudding is in the eating - so now the real action begins. Implementation is not about rigidly sticking to the plan. Instead, we deliver, measure outcomes, adapt quickly, and keep moving forward. We’ll stay flexible, adjusting until you're satisfied and the desired change sticks.
Don’t be a stranger!
Enjoyed what you've read? Got a bunch of questions? Or perhaps there's a hot topic keeping you awake that you'd like to discuss?
We're all ears, fast thinkers, and genuinely warm-hearted.*
*Bonus: we're great at virtual meetings, and our coffee isn't bad neither.